AASS Awareness Campaign Design

For this project, I utilised research, information and communication design techniques to identify potential problems within the Autism Advisory and Support Service (AASS) and explored opportunities for design innovation to enhance its customer-centric approach. The core challenge was to address the organisation’s issue of brand and service awareness, which was limiting its ability to reach wider audiences and attract more supporters.

By applying design thinking, I developed a comprehensive campaign aimed at promoting the services of AASS and increasing public awareness. My solution included crafting a compelling message that resonates with the target audience while also highlighting the importance of support for autism-related services. This campaign was exemplified across a range of industry design platforms, including digital, print media and social channels.

The project focused on leveraging communication design strategies to create various media touchpoint that engage and inform, fostering greater understanding of AASS's mission and encouraging broader community involvement. This customer-centric approach ensured the campaign was impactful, effectively raising awareness and promoting action.