Earth Nectar Three Pack Design

For this project, I designed a branded boutique range of packaging for the Earth Nectar Shampoo and Conditioner Bar Bundle. The goal was to create three distinct product packs, each with its own unique colour signature and surface graphics, while maintaining a cohesive brand identity across the range.

The design process involved creatively exploring aspects of identity and communication in packaging design. Each box features a distinct colour palette that reflects the natural, eco-friendly essence of the Earth Nectar brand, ensuring each variant is easily identifiable while contributing to the overall product range. The surface graphics incorporate organic patterns and textures, reinforcing the brand’s connection to nature and sustainability.

In addition to the packaging, I designed an accompanying folded sheet that provides a brief brand history, intended for promotional purposes. This piece ties into the overall design, offering customers insight into the brand’s values and story.

Throughout the project, I applied pre-press techniques commonly used in print-based design projects, ensuring that the final packaging is not only visually appealing but also production-ready. The result is a sophisticated, professional packaging design that effectively communicates the Earth Nectar brand’s identity and resonates with its target audience.