Splash Sustain Campaign Design

The Splash Sustain campaign is a comprehensive initiative developed to raise awareness about household water usage and promote sustainable water conservation practices among Australian households. The campaign's design concept is centred around uniting the community in a celebration of water conservation, emphasising action, activities, and positive outcomes.

The design features simple, fun, and colourful illustrations, with a strong focus on the actions needed to address the issue of water conservation. The overall appearance is happy, positive, and rewarding, encouraging the public to embrace water-saving practices by showcasing the benefits and successes of their efforts.

The campaign's tonal value is direct, straightforward, and transparent, conveying the message in a clear and accessible way. The colour palette is dominated by shades of blue, symbolising water, trust, and stability, complemented by green accents to represent growth and sustainability. The tagline, “Smart Drops, Smart Living: Embrace Water Conservation,” encapsulates the campaign’s mission. Typography is clean and modern, ensuring clarity and readability across all media.